Topgolf Atlanta Midtown

• Location(s): Atlanta, GA
• Size: 64,232 SF
• Project Includes: Architecture & Interiors

In 2024 Topgolf Midtown-Atlanta was part of the company’s CapEx program to refresh venues with bright new designs, updated equipment and furniture, a refinished outfield and a new brand upgrade. For months, the Aria team worked closely with the Topgolf Branding team, the Topgolf CapEx and Design teams, consultants and the contractor to coordinate the refresh changes successfully. With scope changes happening often throughout the project’s process, we worked closely across teams to ensure accurate and up to date communication as we evolved the look of this location to match Topgolf’s current design direction.

The Main Bar, Event Space, Lower Level Lounge, and Roof Terrace were updated with impactful finish changes, color palette upgrades, and new furniture. The venue received a cooler color palette overall, moving away from browns and beiges to crisp black, white, and signature Topgolf blue and green. This is noticeably visible on the exterior as well with the brand’s iconic blue incorporated into the façade.

Architecturally, Midtown’s Lobby received a major redesign. The space was refreshed with a fun and sporty new look via oversized turf walls, sleek black framed retail displays, a punchy new reception desk, and bold new branding signage. One of our biggest priorities for the refreshed design was the teeline, which has the greatest impact on guest experience. Bays received all new seating, a fresh coat of cool black paint, brand new Toptracer ball dispensers, new light fixtures, and a refinished outfield.